Marketing Automation Manager at Right Skale, Inc. | United States

Right Skale, Inc. is seeking a remote, contract Marketing Automation Manager in the United States to design and maintain their global demand generation backbone. This role involves executing and optimizing marketing campaigns through automation platforms.

About the Role:

The Marketing Automation Manager is a key contributor in designing and maintaining our global demand generation backbone. This role is crucial for executing and optimizing marketing campaigns through automation platforms.

Responsibilities:

• Design, implement, and manage marketing automation workflows and campaigns.
• Ensure the effective use of marketing automation tools to drive lead generation and nurturing.
• Collaborate with marketing and sales teams to align automation strategies with business goals.
• Analyze campaign performance and provide recommendations for optimization.

Qualifications:

• Proven experience as a Marketing Automation Manager or similar role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of demand generation and lead nurturing strategies.
• Excellent analytical and problem-solving skills.