Performance Marketing Specialist – India (Remote) (Remote)

InVideo is looking for a talented and data-driven Performance Marketing Specialist to lead our user acquisition efforts. You will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels to drive growth and achieve key business objectives. If you’re passionate about performance marketing and thrive in a fast-paced environment, we want to hear from you!

• Develop, implement, and manage performance marketing campaigns across channels like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Manage budgets effectively to achieve maximum ROI.
• Perform A/B testing on ad creatives, landing pages, and campaign structures to continuously improve results.
• Collaborate with content and design teams to create high-performing ad creatives and copy.
• Stay up-to-date with the latest trends and best practices in digital marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, preferably in a SaaS or tech company.
• Proven track record of managing and optimizing large-scale PPC and paid social campaigns.
• Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, etc.).
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent communication and presentation skills.
• Ability to work independently and as part of a remote team.