Marketing Specialist at Simera | Remote

Simera is looking for a remote Marketing Specialist to manage and optimize paid media campaigns. This full-time role requires strong analytical and data-driven skills.

About the Role

Simera is seeking a proactive and data-driven Marketing Specialist to join their remote team. This role is crucial for developing and executing digital marketing strategies, with a strong emphasis on paid media campaigns across platforms like Meta Ads and Google Ads. You will be responsible for the entire campaign lifecycle, from initial segmentation and setup to ongoing optimization and scaling, ensuring maximum performance and ROI.

Key responsibilities include:

• Managing and optimizing paid media campaigns (Meta Ads, Google Ads).
• Analyzing campaign performance using key metrics (CPL, CPA, CTR, conversion rate) to identify trends and opportunities.
• Designing, building, and optimizing landing pages for conversion.
• Conducting A/B tests on creatives, audiences, and copy.
• Creating and maintaining performance dashboards.
• Collaborating with cross-functional teams to align marketing efforts with business objectives.

The ideal candidate possesses strong analytical skills, a results-oriented mindset, and the ability to work autonomously in a fast-paced environment. Excellent communication and organizational skills are essential for success in this remote position.

Official Company Website: https://simera.com