Marketing Manager, Campaigns at Higher Logic | Remote USA

Higher Logic is looking for a Marketing Manager, Campaigns to work remotely in the USA. This full-time role requires 3-5 years of B2B marketing experience.

About the Role

Higher Logic is seeking a Marketing Manager, Campaigns to join their team. This role is responsible for developing and executing comprehensive content strategies aligned with brand, demand, and go-to-market priorities. You will manage a content calendar across various channels, define content themes that support business goals, and translate audience insights into compelling content ideas. The position also involves aligning content plans with product launches, campaigns, and seasonal initiatives.

Key responsibilities include:

• Partnering with content marketers on a comprehensive content strategy.
• Developing and maintaining a comprehensive content calendar.
• Defining content themes that support business goals.
• Translating audience insights and market trends into compelling content ideas.
• Aligning content plans with product launches, campaigns, and seasonal initiatives.

The ideal candidate will have a strong understanding of digital content, SEO fundamentals, and content distribution. Experience in B2B, SaaS, EdTech, or complex buying environments is preferred. Familiarity with content performance analytics and marketing automation platforms is also a plus.

Official Company Website: https://higherlogic.com/